Your Social Media Audience Does Not Belong to You (Start Doing This Now)

Not too long ago I was presented with a random email notification on my phone as I was talking to my girlfriend. It was from 𝕏 (formerly known as Twitter).

It caught me off-guard for a moment, so I pulled up to my desktop to see if it was really true.

Sure enough, it really happened.

When was I even trying to evade suspension? This is the one account I have…

This had me confused as to how this could have happened. I thought I was being a good noodle in the digital realm; doing what I thought was right. Even so, my account got flagged, and here we are today: 𝕏-less.

I later submitted an appeal because I had a feeling that they falsely suspended me, but the decision is ultimately up to them, even if I wasn’t using it for malicious intent.

While I wait for them to respond, this got me thinking…

You don’t own anything on social media, especially not your followers.

Even if my appeal gets approved (fingers crossed), I cannot guarantee that will happen. The social media overlords are the judge, jury and executioner when it comes to your account.

This was something I was aware of months back, but never took seriously. I wouldn’t have imagined something like this would happen to me, but here we are.

Despite all this, I know I must keep moving forward. I can’t just let this affect my growth in business.

Not long after, I would transform this predicament into the catalyst for my business.